Having an accurate and claimed Google My Business listing is one of the most important things you can do when establishing an online presence for your local business. Claimed listings with added information as well as Google Messaging enabled make your business appear higher in local search results and maps, lending more credibility to your business. Luckily, claiming or creating your Google listing is a simple process that takes less than 10 minutes.

Here’s a step-by-step guide to get your Google My Business listing claimed:

1. Go to google.com/business and either sign into your existing account or create a new account.

2. Search for your business name and location. If your business appears, click “Claim this business.” If not, click “Create your business listing.”

3. Verify your business details like name, address, phone number, website, and opening hours. Make sure everything is accurate.

4. Select a business category that best represents what your business does. Add photos and other details about your products/services.

5. Click “Submit” for Google to review your listing. You’ll get an email when it’s published, usually within a few days.

Claiming your Google My Business listing is just the first step. To really maximize its value, you need to optimize the listing by:

  • Encouraging Customer Reviews: Reviews boost credibility and help you rank higher in local search results. Offer incentives for customers to review your business.
  • Updating Hours, Menus, Services: Keep your listing updated with any changes to show customers the most accurate, up-to-date information.
  • Adding Photos and Videos: Visual content can increase clicks to your listing. Show customers what your business looks like inside and the products/services you offer. 
  • Responding to Questions: Being responsive shows customers you value them. Check GMB regularly for any questions and provide prompt, helpful answers.
  • Posting Regular Updates: Post updates showcasing events, offers, or news about your business. Keep your listing active and engaging for customers.
  • Tracking Insights: Use the built-in analytics in GMB to see how customers interact with your listing and find areas to improve.

An optimized GMB listing helps you connect with nearly 7 out of 10 potential customers searching on Google. Put in the effort to improve your listing, and Google will reward your business with more visibility and search traffic over time.

Secret tip: add services with exact information from the drop-downs and have the service name listed elsewhere (your website, social media profile posts, etc); This will help your business in being recommended as the top optimized post for your targeted cities and locations.

Review optimization will add to this ranking as well as using local plugins on the website showing the locations you serve. The more local, the better the result and extend this out to citations so as to make sure Google knows that your business is real, ready for business and most importantly, ready for a flood of leads.

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